Viamedia Geo-Graph · Prepared for Meijer · Holiday 2026 demo
Everyone Else
DemoBuilt on Meijer's real store footprint, with budgets, timing, markets and channels set as a starting point. Every number here can be tuned to Meijer's goals.
Tier
open Meijer stores across Michigan, Ohio, Indiana, Illinois, Kentucky and Wisconsin, grouped into markets
of Meijer stores have their market's lead rival within 3 miles: the head-to-head ground the test is built on
people live within about a 15-minute drive of a Meijer (Census 2024)
of people within 10 miles of a Meijer live closer to their market's lead rival than to Meijer
of Geo-Graph cells live
One brand voice, a different rival in each city
Store counts from OpenStreetMap, checked Nov 2, 2026
Buy view
Demo figures · sized to Meijer's budget and goals when we build the real plan
Runs on Meijer's standard insertion orders and reporting, or through its agency; Viamedia trafficks to local cable zones and Attention+ inventory.
Weekly delivery and posting by market and zone, plus a weekly read of loyalty sign-ups and sales in live cells against held-out ones.
Held-out cells see no ads for all six weeks, so the control stays clean through Thanksgiving and Christmas.
Budget moved out of paused cells stays inside the committed tier, so the total never grows.
Sits alongside Meijer Media, with results designed to report next to its closed-loop measurement.
Daily flighting
Why now: Meijer in 2026
Checked Nov 2, 2026
New territory · 2025 to 2026Northeast Ohio is the new front
Meijer put nearly half a billion dollars into Northeast Ohio through 2025, opening Austintown, Medina and Richmond Heights, then Bainbridge Township in May 2026. Giant Eagle is the grocer shoppers there already know.
Supermarket NewsSeventh state · 2026Western Pennsylvania is next
Meijer is buying land in western Pennsylvania, starting with a 159,000-square-foot supercenter planned in Cranberry Township and a second site being explored in Jackson Township. No opening dates are set. The closest store today is in Boardman, Ohio.
CBS PittsburghMeijer Media · 2024 to 2026Closed loop, now wider reach
Meijer Media added closed-loop measurement across in-store and online sales in 2024, then brought in CTV and Pinterest in 2025. Geo-Graph adds a neighborhood layer: local cable, CTV and mobile aimed at the households nearest a rival.
Matched no-ad areasOne in five cells is the control
Inside every market, cells are ranked by distance to the nearest Meijer and to the lead rival, and every fifth one is held out. Live and held-out cells share the same stores and the same competitor, so the only difference is the ads.
Read first in shopper dataWeekly response, not a wrap report
Each week, new loyalty sign-ups, first-time buyers and sales in live cells are compared with held-out cells. Cells that don't respond pause, and their budget moves to cells that do.
Then in store visitsLift where it counts
At the end of the six weeks, sales and store visits from live cells are read against held-out cells, market by market, through Thanksgiving, Black Friday and Christmas week.
Rival by rivalWhere conquest pays
Because every cell belongs to one rival group, lift is read separately against Kroger, Walmart and the regional grocers. The result tells Meijer where conquest pays and where to defend.